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I’ve worked extensively with The YMCA of Greater Seattle on a wide variety of projects, including a complete re-brand of the Seattle organization that encompassed identity, brand guidelines, collateral systems and annual reports.
In addition to the work for the YMCA Association office, I’ve also had the opportunity to work for Camping Services, designing the program brochure for both 2010 and 2011. These 36–page theme based books have to appeal to both parents and prospective campers, showcasing the many wonderful experiences kids can have at camp. These brochures were “new brand”, which the national YMCA rolled out in 2010.